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FIOR D'ITALIA

Brand Identity

This project is focused around rebranding a small business or a boutique brand in America. Fior d'Italia is an Italian restaurant in San Francisco, CA. A new logo has been designed as well as its application to various items.

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MISTER DONUT

Brand Identity

This project is focused around rebranding Mister Donut in America. A new logo design has been introduced along with a business system. The logo has also been placed on various items related to the brand to provide better understanding of the intended result.

THE BODY SHOP

Packaging Design

This project was focused on redesigning the packaging for The Body Shop. The concept is to simplify the packaging by finding ways to incorporate the vegan elements while also making the packaging design cost-effective.

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PERSONAL BRANDING

Brand Identity

This project is focused around creating a brand identity for myself as a designer. A logo design has been created. Additionally, business cards, and letterhead design was created which showcase excellent consistency in layout and design.

SPECTRUM PHARMACEUTICALS

Annual Report

This project was focused around re-designing an existing annual report for a business. The concept was to create a report that is easy to follow, and showcases the organization's goals and mission. The organization works with cancer patients to provide them with the best care, so the design reflects that through positive and uplifting images and colors.

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Safe S3X 4U

Branding Collaterals

This project was focused around finding a problem in our society and providing a design solution for it. The problem identified for this project is the lack of education about sexual health in America and lack of awareness on how to prevent and treat STDs/STIs in young adults. The design deliverables for this project were a poster, mobile app screens, home test kits, and social media carousel.

PACKAGING DESIGN

Cadbury Chocolate

This project is focused around designing packaging for the chocolate bar "Dairy Milk" by Cadbury. The chocolate bars have been redesigned to represent the essence of the town it was originated in. A brand that comes from Britain must reflect its British heritage in its packaging.

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THE THIRD CULTURE KIDS SHOW

Final Year Project (Bachelor's Degree)

Third Culture Kids refers to individuals who are (or were as children) raised in a culture other than their parents' or the culture of their country of nationality during their child development years. The Third Culture Kids Show is a podcast, also available on Youtube and Instagram aiming to help TCKs identify their multicultural background and embrace it.

TYPOGRAPHY POSTERS

Type Posters & Layout Design

This project is focused around creating 3 posters in order to provide information about 3 typefaces of choice. The design concept is to create 3 posters that look like a series of posters which makes them easy to be identitied as one designer's work.

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PHOTOGRAPHY

San Francisco - through the eyes of a pedestrian

This project is focused around capturing the angles and perspectives seen by a pedestrian walking on the streets of San Francisco, CA. The city is beautiful with different kinds of architecture which provides opportunity for excellent shots.

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©2023 Samraddhi Shrotriya

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